logo
Sample DIY Logos
About Us
FAQ's
Custom Logo Design
Affiliates
Questions? 800-940-5646
LogoYes
Customer Login
aviara_medspa
right_image
No registration or credit card required until you're 100% satisfied.
Find your industry
1.
Choose a symbol
2.
Add your name & customize
3.
NEW Try biz card maker
(on Step 6)
3 Ways LogoYes is Better:
  1. Our logo designs will not lose detail when you make them smaller.
  2. Our logos look good in black and white (for faxes, copies, etc.) as well as color.
  3. Our logo designs are distinct and memorable.
john_image
Branding Columnist

enterprenuer_logo
smalldiv_line
logo_list
John Williams, founder of LogoYes, is featured on Entrepreneur.com. He has also been published on:
Learn more
HACKER SAFE certified sites prevent over 99.9% of hacker crime.
very_sign
sunrise_casinokanter_teamworld_travelrouqe_consulting

globalbeyond_all_bordersgift_gracehomes_la

provirtus_consultingmain_eventhaliar_decorpride_plumbing
Sample Logos         SEE MORE
Featured Logo Design Article

Lemmings vs. Leaders: To Copy or Not to Copy, This is the Question

We all know that it's tempting to copy the competition. There is safety in conformity – a certain "comfort factor" in being similar. After all, the other company knows what it's doing, right? Not always.

First, remember that branding is about DIFFERENTIATION – emphasizing your company's differences, not similarities. When you copy the competition, you're reminding customers of them, not you. However, there's a difference between exact imitation and creative inspiration. Use creativity to leverage an existing idea, but avoid replicating its every detail. So when is it okay to follow someone else’s lead and when isn't it?

Of course, plagiarism is out, and it's illegal to copy anything that's patented or trademarked. Here are some other, less obvious things you may be tempted to copy but shouldn't:

Read More: Lemmings vs. Leaders: To Copy or Not to Copy, This is the Question

Logo Design Complete Corporate Branding Solution

Site Map   |  Logo Creator   |  Company Logo Design   |  Logo Designer |  Logo Design