You may also know “typefaces” as “fonts.” In this article, we will discuss the importance of typeface selection and how it relates to solid logo design. The purpose of good logo design is effective and efficient communication. Before selecting typefaces, … Continue reading →

THE GOSPEL OF ONLINE MARKETING: Sharing is the new giving. Participation is the new engagement. Recommendations are the new advertising. Gone are the days when you just publish an advertisement, print your logo on a business card, or stick an … Continue reading →

Your logo needs to effectively tell your brand message and relate to your company’s identity.  Your customers need to feel drawn to the essence of your logo.  These rules are based on the way professional designers work and will help … Continue reading →