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Featured Logo Design Article
What's the Right Image for Your Small Business?
If you're like millions of other small businesses, creating a professional
visual image is key to your success. After all, your image — as seen on your
business cards, marketing materials, packaging and website — is the first
and sometimes only chance you have to introduce your company to potential
customers. If your customers like what they see, you're one big step closer
to getting their business.
So how do you determine the right image for your company? It doesn't take a
rocket scientist, or even an ad agency. It just takes strategic thinking.
For starters, your image should reflect your company's personality (or
brand) — which to some degree is your personality, because you're the owner
of your business. It should also reflect your industry, along with your
customer's expectations and the defining attributes of your products and
services.
I've always maintained that there are three basic image categories:
"Flair," "Bold," and "High-Tech." To see which image category your company
fits in, take this short quiz*:
1) How do you want your customers to view your company? (Choose only one.)
- Progressive
- Reliable
- Friendly and/or approachable
Read More: What's the Right Image for Your Small Business?
