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Featured Logo Design Article

Look Big, Win Big: The Five Cardinal Rules of Logo Design

Your logo design appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo design reaches everyone and is the first impression someone will have of your company, therefore your logo design needs to create a favorable introduction. Present yourself clearly and dynamically, and you'll look like a pro, even if your office is your basement.

Easier said than done, you say? Maybe. Luckily, however, there are time-tested guidelines to follow in your quest for a great logo. Whether you hire an agency or do it yourself, commit these rules to memory (or at least bookmark this Web page):
  1. Your logo should reflect your company in a unique and honest way. Sounds obvious, but you'd be surprised how many entrepreneurs want something "just like" a competitor. If your company logo contains a symbol (often called a "bug"), it should relate to your industry, your name, a defining characteristic or to a competitive advantage. What's the overriding trait your want people to remember about your business? If it's quick delivery, consider objects that connote speed, like wings or a clock. Consider an abstract symbol to convey a progressive approach (abstracts are a great choice for high-tech companies). Or maybe you simply want an object representative of the product or service you're selling. Be clever if you can, but not at the expense of being clear.

Read More: Five Cardinal Rules of Logo Design

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